Principles and work methodology
How we work
We design your digital strategy with you
We use our experience developing digital products and businesses to help you translate your business strategy into a complete and effective digital strategy.
We are involved from start to finish
We make the project ours, striving to make sure it has the highest quality. We will defend what we believe to be best for the product, but always aligned with your business strategy. We offer you the involvement of a personalised team that has the quality and specialisation of a design and development boutique.
We create solutions tailor-made for you
We don’t have predefined solutions that we make our clients fit into. Nor do we reinvent the wheel on every project. We use established methodologies and apply the most efficient and suitable solutions on every project.
We deliver value you can feel and measure
We prefer to talk about the value we can create for your users and your business rather than deliverables and documentation. Above all, we prioritise efficiency, quality and results.
The key to success
Delivery of value early and often
We work in two-week sprints where we deliver working products that allow for quick pivots and decision-making that avoid unnecessary costs.
Once the product concept is created, development begins in sprints where each one of the disciplines – design, UI, front and back development – creates value and produces the necessary material for the rest of the teams.
We are a cohesive multidisciplinary team
Our internal communication is transparent, honest and personal, done through efficient meetings to find an optimal solution without missing any detail: refinements, planning, demos, retrospectives, workshops on methodology or user histories, gradual knowledge transfer, post-mortems, etc.
Quality is no coincidence
Passion for what we do is key to offering quality service. XP practices such as pair programming, incremental design and continuous integration give your product the foundation it needs to have all that’s necessary for it to grow.
High level coverage from end-to-end tests and integration ensure the product can evolve risk-free. Techniques such as user testing and web analytics allow for continuous validation and improvement without your service having to be shut down.
Focused on people. It is our first premise and that's why all our values are centered no taking care and motivate our team. We want to keep our team health at maximum levels, we take in consideration how every person is feeling through different processes and tools like Nailted.